Having multiple sales channels for your coffee is essential. Finding your market, establishing successful sales strategies, and developing efficient workflows are key to building a wholesale program from scratch.
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Cropster
Watch Cropster’s Commerce Sales Manager Kelsey Maher, Matthew Orchard from the UK’s PLOT Roasting, and Scott Conary from Carrboro Coffee Roasters in the US for a discussion about steps to creating your wholesale program.
To learn more about Wholesale Success for Coffee Roasters, read our Part 1 and Part 2 of our series “Launching and Boosting Your Wholesale Program.”
03:24 The motives and practicalities of beginning a wholesale program as a roaster.
10:20 Building relationships is a fundamental part of building and sustaining a successful wholesale program.
14:40 Trade shows as an avenue or potential for certain types of business to reach new customers.
16:43 Differentiating and considering your wholesale and retail offerings.
27:54 How to decide which services to offer and to not offer as part of your wholesale program.
29:16 Understanding the costs and tools necessary to get a wholesale program started.
41:32 Where does Cropster Commerce fit into building a wholesale program?
Weren’t able to make it to Expo this year and not attending World of Coffee in Milan? No worries, Andy Benedikter, Isa Verschraegen, and Eline Ferket hosted an online event to showcase what Cropster Cafe is and what it can do for your business, including our new integration with IoT ready La Marzocco espresso machines.
Martin Shabaya is a barista at the top of his field. Winning the Kenya barista competition and then coming in 5th in the WBC took focus, effort, and a strong relationship with the producer of his coffee. Join this webinar to hear from Martin and the grower of the coffee, David Ngibuini from Maguta Estate Coffee. Both are innovators. Both taking risks. They are both motivated to produce exceptional coffee. Learn about their collaboration and how a successful WBC campaign is the product of strong collaboration between the barista and producer!
