In the world of coffee production, where precision meets passion, we're not just about brewing coffee; we're about brewing success. Learn about Roast and Commerce, the dynamic duo of productivity and quality in coffee roasting. In this article, we'll dive into how Cropster's innovative tools are reshaping the way roasters operate, emphasizing efficiency, and elevating the quality of every cup.
In the ever-evolving world of coffee roasting, Cropster's Roasting Intelligence (RI) has been a reliable companion for roasters worldwide. However, as technology surges forward and user expectations evolve, Cropster recognized the need for a new era.
Today we have a behind the scenes episode about building our latest product, Commerce, which was released in January 2024. Last month, Norbert and Kelsey sat down with Cropsterians Leo Cimoch, who is the Product Manager for Commerce and has extensive work experience in both the hospitality and tech industries, and Cassidy Nova, who is our Inside Sales Manager for Commerce and has had many roles in the coffee industry from learning at his family farm in Colombia to roasting to being “the eCommerce guy” in his last role.
Behind the joys of a perfectly brewed cup of coffee lies the often-overlooked hustle that coffee roasters deal with during their production days. Compiling and prioritizing orders, calculating roast needs, tracking on-hand roasted inventory, and orchestrating packaging plans can become a maze, full of potential wrong turns and miscalculations. In this post, we explore the daily struggles roasters face and how these challenges can lead to mistakes that impact this highly-valued craft.