Event Recap

Visiting the coffee mecca for Roast Magazine's signature educational event.

It’s been a few weeks now since I traveled to Colombia to join the team at Unblended Coffee and Ventola Coffee to experience their UVI (Unblended Ventola Institute) gathering in Antioquia, Colombia. Unblended and Ventola are working together to make coffee farming a more attractive career option for young people across Colombia. Together, they created UVI , which is an incubator program that uses a mentorship model for young producers to understand and improve the value of their coffees.

As a coffee newbie, I have not been to a lot of coffee related events. So far I have only attended the World of Coffee in Milano this year. Therefore, being able to join Probat’s Connecting Markets symposium was a fantastic opportunity for me to connect with the industry, gain more coffee knowledge, and to meet and learn from potential customers.

Cropster was so happy to be back, in-person, supporting and sponsoring the 2022 World Coffee Roasting Championships in Milan. We are sharing a closer look at the winners' profiles for all the top three roasts at this year’s competition.

We at Cropster were excited to host our recent USA/Brazil roaster exchange - a 3-day panel that contained invaluable information and insight into both the US coffee consuming market and the Brazilian producing market. Multiple roasting and market experts joined this 3-day panel to discuss both Brazilian and US markets and learn how Brazilian coffee professionals can implement different strategies that leading US roasters use in the US market. From the teams at George Howell Coffee and Intelligentsia Coffee to Onyx Coffee Lab, each day had a unique perspective on what has fostered success in the US market. If you weren’t able to make any or all of the panel sessions or want a refresher on the key takeaways, read on to learn more.